JARIR BOOKSTORE
Overview:
Founded in 1974, the company is one of the leading retail firms in IT, electronics, and office supplies in the region
Project Objectives:
Managing and executing a series of influencer marketing campaigns, with the main objective of enhancing brand awareness, achieving direct engagement with the target audience, and improving the brand’s reputation on social media platforms
Stages of Work:
Setup Phase:
- Analyzing the target market and customer needs
- Developing an influencer marketing strategy
- Defining the campaign message and vision
Implementation Phase:
- Launching influencer marketing campaigns
- Creating scenarios and ensuring message accuracy
- Managing ad placement and monitoring
Evaluation Phase:
- Analyzing data, performance, reach, and engagement
- Comparing results with predefined objectives
Achievements & Outcomes:
- Enhanced the company’s digital marketing
- Expanded reach to potential customers
- Achieved the campaign’s marketing objectives
