MUDAD
Overview:
Mudad Business was established as part of the National Transformation Program 2020 with the aim of organizing and facilitating salary management and raising and managing wages in the Kingdom
Project Objectives:
Media Support
Stages of Work:
Setup Phase:
- The “#احم_الأجور” campaign and its objectives were assessed
- Identifying the target audience
- Developing a strategy to achieve objectives
- Identifying resources for campaign success
Implementation Phase:
- Creating content and media materials for the campaign
- Distributing materials and executing activities
Evaluation Phase:
- Monitored campaign progress and analyzed results
- Provided detailed campaign reports
- Implemented improvements based on results
Achievements & Outcomes::
- “#احم_الأجور” campaign succeeded with 15+ sectors
- Increased awareness of wage protection
- Strengthened message and engaged audience
