MIYAR FOODS
Overview:
Founded in 1959, the group is one of the leading distributors of food products in the Eastern Region and across the Kingdom, offering a wide range of high-quality brands
Project Objectives:
Managing and executing several influencer marketing campaigns from 2019 to 2025. The main objective of these campaigns was to enhance brand awareness, achieve direct engagement with the target audience, increase sales, and improve the brand’s reputation on social media platforms
Stages of Work:
Setup Phase:
- Conducting market research and competitor analysis
- Defining the promotional message and vision
Implementation Phase:
- Launching campaigns via social media influencers
- Creating scenarios and ensuring message accuracy
- Managing ad placement and monitoring
Evaluation Phase:
- Analyzing campaign performance and success
- Making necessary strategy adjustments
Achievements & Outcomes:
- Promoted products with 220+ influencers
- Reached an engaged customer base through 300+ ads
- Achieved marketing objectives through 20+ campaigns
