SHAWARMA AYEDH
Overview:
Shawarma Ayed was founded in 2021 as a brand specializing in chicken shawarma. The restaurant is known for its freshly baked bread prepared in-house and its fast-food offerings. It has multiple branches across several cities in Saudi Arabia
Project Objectives:
Managing promotional campaigns through influencers requires precise strategies to ensure effective reach to the target audience and increase brand awareness
Stages of Work:
Setup Phase:
- Conducting market research and competitor analysis
- Defining brand message and vision
- Restaurant’s promotional messages and vision
Implementation Phase:
- Launching UGC influencer campaign
- Creating campaign scenarios and ensuring accuracy
- Managing ad placement and monitoring
Evaluation Phase:
- Analyzing campaign performance and success
- Optimizing and refining the strategy
Achievements & Outcomes:
- Collaborated with 35+ UGC influencers
- Reached a targeted customer base through 50+ ads
- Achieved marketing goals with 800K+ views
