SAUDI REAL ESTATE REFINANCE COMPANY - SRC
Overview:
One of the Public Investment Fund (PIF) companies, established in 2017 as a specialized entity in real estate refinancing, aiming to support the stability of the real estate financing market and facilitate citizens’ access to financing
Project Objectives:
A framework agreement to enhance internal communication and media presence
Stages of Work:
Setup Phase:
- Developed internal communication plans
- Identified suitable events and media coverages
- Aligned with management on future media directions
- Executed media presence and visibility strategies
Implementation Phase:
- Enhanced job affiliation through internal communication
- Organized events related to the company’s activities
- Provided media coverage for the company’s programs
- Filmed, produced, and edited media outputs
- Provided media and marketing support for social media
Evaluation Phase:
- Assessed employee satisfaction and media coverage
- Enhanced the marketing strategy for activities
- Delivered periodic reports on campaign results
Achievements & Outcomes:
- Boosted communication and media presence
- Implemented 4+ internal communication programs
- Advanced internal communication and media goals
