WATER DESALINATION
Overview:
Desalination is the operational arm of the Saudi Water Authority, responsible for seawater desalination and delivering purified water across Saudi Arabia
Project Objectives:
Enhancing public perception and awareness of desalination services
Stages of Work:
Setup Phase:
- Analyzing market needs and target audience
- Defining the institution’s message and vision
Implementation Phase:
- Launching influencer-led marketing campaigns
- Producing service introduction videos
Evaluation Phase:
- Measuring campaign reach and impact
- Optimizing strategy based on results
Achievements & Outcomes:
- Increased awareness of desalination services
- Enhanced public awareness of water security
- Over 8M+ impressions through influencer campaigns
