MIDDLE EAST POULTRY EXPO
Overview:
The exhibition is the largest of its kind in the poultry industry in the Kingdom and the region, achieving significant success in its 1st & 2nd edition 2023-2024
Project Objectives:
Collaboration to meet media and organizational needs
Stages of Work:
Setup Phase
- Setting promotional targets for exhibition & ministry
- Developing a marketing strategy based on targets
- Showcasing activities & achievements
Implementation Phase
- Managed the media center and organized media events
- Employed creative means to attract media attention
- Delivered all media services professionally
Evaluation Phase
- Evaluated media coverage & performance indicators
- Derived lessons for continuous improvement
- Presented a detailed report on the results
Achievements & Outcomes:
- Over +9.5M targeted digital impressions
- Over +120 media coverages locally and globally
- 2K+ creative outputs for promotion
