ESTATE CONTRIBUTIONS COMMISSION (TASFIAH)
Overview:
The commission was established by the decision of the Council of Ministers No. (220) dated 26/09/2005, and its membership includes representatives from various government entities with the aim of overseeing the liquidation of existing real estate contributions in the Kingdom
Project Objectives:
Collaboration with the commission to raise awareness about its role, disseminate its decisions, and reach the rights holders of contributions that have exceeded thirty years
Stages of Work:
Setup Phase:
- Analyzed strategy objectives and current state
- Developed a content and awareness campaign plan
- Chose key messages and channels
Implementation Phase:
- Launched #حقوقكم_أمانة campaign
- Managed the commission’s social media accounts
- Produced visual and written content
- Responded to public inquiries
Evaluation Phase:
- Tracked indicators to assess campaign impact
- Made improvements to the strategy
- Delivered periodic reports on the results
Achievements & Outcomes:
- Raised awareness among the target audience
- Responded to over +300K inquiries
- Enhanced the commission’s reputation
- Engaged contributors and refunded their dues
- Reduced negativity by 35%
